"In the end we were told that the NFL would have to find 29 other advertisers to buy 1 second spots to fill a standard 30 second advertising slot and that they do not sell advertising time by the second. They also noted that a rapid fire 30 second segment of thirty 1 second commercials could cause people with certain medical conditions to have seizures and that it was against network regulations."
It probably went more like this:
"You want to spend how much on a Super Bowl ad? HAHAHAHA!"
Well, he actually made the thing, and the Eels website also has the full version, which clocks in at seven seconds.
Here's the short version:
Here's the full version: